Italy's top fabric + the world's Best Furniture Customization factory
Views: Update Date: Jun 08,2020
Italy's top fabric + the world's Best Furniture Customization factory, these sofas are born with gold keys
High demand rises, but the market quality is mixed
With the rise of high net worth people and the improvement of public aesthetic standards year by year, China has not only become the largest luxury consumer in the world, but also the largest potential market of high-end furniture in the world. According to the latest consumption survey report on high net worth people in 2019, high net worth people are not concerned about brand premium, but about consumer experience; they are not only interested in hermes bags and Cartier jewelry, but also in high-end clothing and furniture.
In this context, the whole case designers and soft designers who focus on the high-end market are expanding year by year, and the number of various customized manufacturers is growing rapidly. However, due to the lack of corresponding production standards and acceptance standards for high-end customized furniture, and the uneven production scale of many customized factories, the lack of workers' literacy, and the lax control of details, the quality of customized furniture products varies, delivery and inspection often go wrong, which not only gives high-end consumers a headache, but also gives designers who serve high-end consumers a head start they hurt.
In 2019, Yueshan · China officially launched the customized furniture service sector.
In the process of long-term cooperation with designers, Yueshan China not only perceives the pain points of Gaoding furniture, but also finds solutions to these pain points. Therefore, in 2019, it officially launched the furniture customization service sector to better serve the high net worth people and high-end designers in China. The brand will cooperate with the top fabric factory and leather factory in Italy, and also with the best Furniture Customization factory in the world, so that domestic designers can enjoy the services of the world's top customization factory. According to the general manager of Yueshan China, the latest high-quality sample edition of Yueshan in 2019 was unveiled at the exhibition site.
Basic style + personalized customization, define furniture with new mode
After in-depth research, Yueshan · China found that the high cost and high price of the so-called "non-standard + small single quantity + hand-made" high-end customized furniture in the past may not necessarily bring good quality, good experience and good service. After two or three years of exploration, relying on its original raw material advantages and strong resource integration ability, Yueshan · China redefined furniture height with the new brand of Yueshan and the new mode of "basic model + personalized customization".
In order to make the customized furniture produced by Yueshan more in line with the actual living needs of consumers, Yueshan, in particular, combined with the big data of the cooperative factory and the in-depth research of the designer channel, launched the basic furniture type 1500 +, the basic fabric type 3000 +, for designers to choose and match. In this way, it not only reserves enough space for designers to design twice, but also solves many shortcomings and constraints of the past customized furniture in the dimensions of ergonomics, processing and realization. It is particularly worth mentioning that the customization based on the basic model can reduce the customization cost to the maximum extent and make the product have enough competitiveness in the terminal.
Best material
It is reported that all the high-end furniture and raw materials produced by Yueshan are from two top factories in Italy: luilor & novabuk. Luilor has always been the top brand in Italy. As the top cloth factory in Italy, luilor's company is headquartered in Florence, Italy. All its products are officially certified and authorized by the Italian government as the representative of "made in Italy". Its customers are the world's top furniture manufacturers and world-famous brand cloth retailers.
Novabuk, who is also a member of the top club of Italian upholstery materials, is headquartered in Bologna and specializes in fashionable leather series. It is a product that is deeply processed by the first or second skin of European cow, accompanied by various processes such as printing and embossing. It has very strong functionality, easy to clean and maintain, high color fastness, good wear resistance, as well as anti pollution and anti-corrosion Water, fire protection function. The whole process can only be completed in Italy. The production process has obtained invention patent. It is a product achievement combining traditional leather production line with complete textile process. The main customers are Fendi CASA, Prada, Italy United Airlines and top yacht enterprises.
The best factory
In terms of the selection of customized factories, in addition to the top Italian factories, Yueshan China has also joined forces with first-line brand factories in Taiwan, Shenzhen, Dongguan, Malaysia, Austria, etc., and most of these factories have more than 30 years of manufacturing experience in the field of furniture, strict quality control requirements, quality and delivery cycle are sufficient guarantee.
Best service
In addition to the support of many of the world's top factories, what Yueshan makes designers want to stop is a perfect high-level service system. Referring to the service process of Italian Gaoding clothing, what Yueshan provides is not a single customized product, but a full process in-depth service system from design to production, quality control to after-sales. For designers, professional services can be obtained from furniture selection, fabric selection, production and distribution, and the customization process becomes more worry free. In addition, the B2D channel structure, making the sales link more flat, can create more value space for designers, but also to ensure that the end consumers are more cost-effective products.
The best factory and the best service, to bring the end consumer more cost-effective products.
Wang Xueke, general manager, said he hoped that the launch of Yueshan would help